WELCOME DIGITAL SIGN - WAYFINDING ENHANCEMENT PROGRAM

San Francisco International Airport, California, USA

Image Courtesy: Fisher, Corgan, City ID and BJD

Project Team:

Client: San Francisco International Airport

Design Team: Corgan, Billings Jackson Design, City ID, Faith Group, Rosendin Electric, OLMM

Contractor: Fisher Development

Project Description:

As part of the new wayfinding guidance system to be applied across San Francisco International Airport, two new signs -

  • 22’x11’ digital sign as you take the freeway

  • 3’6” x 5’-0” digital sign for guests wanting to use public transport

    were installed to welcome guests into San Francisco as you exit the airport.

    The size of the sign, the graphics of the sign and location were chosen after analysis and consideration of viewing distances and viewing times so as to not distract drivers as they make their way onto the freeway or guests rushing to make their way to the next train.

Roles and responsibilities:

  • Designed, coordinated, executed installation of the new Welcoming Digital Sign at SFO.

  • Created exhibits for interfacing with a diverse set of stakeholders like traffic engineering, maintenance, guest services, SFO ITT and landside operations.

  • Executed CalTrans code analysis, Title 24 documentation and created bid documents used for procurement and construction.